• German SaaS start-up disrupts traditional recruiting with a marketing-based approach to winning new talent  
• Talentry will internationalize across Europe and North America
• Nauta Capital, a pan-European VC focused on capital-efficient Software, leads the round

Talentry, a German-based SaaS pioneer in social recruiting, has closed its Series A funding round of €6M led by Nauta Capital.

Talentry’s recruitment marketing platform helps companies find the talent they need by utilizing their employees’ social networks. Talentry enables digital employee referral programs as well as employee advocacy, helping organizations gain access to new talent pools while strengthening their employer brand. This latest funding will help boost investment in new product capabilities and grow the team, as well as fund Talentry’s entry into large international markets such as the UK and US.

Companies struggle with escalating demand for highly skilled people in many different industries: a global trend known as the 'war for talent'. Since 2013, Talentry has been addressing this challenge with its SaaS platform, Talentry Jobs, a tool that digitalizes employee referral programs. Referrals are considered one of the most effective ways of recruiting, reducing cost-per-hire, accelerating time-to-hire and enhancing the quality and cultural fit of candidates.

An additional module, Talentry Stories, helps recruiters turn employees into powerful brand ambassadors. By sharing corporate content that is directly linked to open vacancies, they can directly support their organization’s recruiting effort. The platform also integrates easily with existing applicant tracking systems.

Talentry serves over 150 clients across all industries, including Henkel, Swiss Post, Vodafone, Axel Springer and Universal Music Group.

“The latest fund raising led by Nauta Capital enables us to shape the future of digital recruiting by investing massively in our platform,” says Carl Hoffmann, CEO of Talentry. “Across all industries, we see a need for companies to transform the way they recruit talent, shifting towards a process comparable to how they win customers in sales and marketing: attract, convert, engage, retain. To do this successfully, attracting candidates, building talent pools and nurturing them long-term, companies need the right technology.”

Additional contributors to this Series A funding are Global Founders Capital and Allgeier SE. A number of business angels are also involved, including all three founders of Celonis. Carsten Thoma, founder of Hybris (acquired by SAP), is contributing to the funding and will join Talentry’s advisory board.