AppFollow , the integrated mobile app management company, announced it has closed a $5M Series A round led by venture capital firm Nauta Capital, with participation from existing investors Vendep Capital and RTP Global. Headquartered in Helsinki with a growing sales team in London, the company has 65 executives across nine countries.

The announcement comes as the company not only saw its business accelerate significantly during the pandemic but also reached break-even point in April 2020. Growth has been achieved in the company's key markets after launching a suite of automation tools for customer service, product, and marketing teams. Serving more than 70,000 businesses worldwide, from small and medium-sized businesses to enterprise-level brands, AppFollow's customers include McDonald's, Disney, Expedia, PicsArt, Flo, Jam City, and Discord, among others.

AppFollow has been offering a comprehensive suite of services for managing app data since its founding in 2015. Its tools streamline the data aggregation and analysis needed to gain tangible insights and growth opportunities in the highly competitive world of apps and games.

“For successful daily product decisions, you need sufficient data at the right time,” says the company’s CEO, Anatoly Sharifulin. “AppFollow helps teams understand sentiment—both from their users and competitors—discover how potential customers search for apps, and use this knowledge to make their app more visible. And, of course, track their KPIs, such as downloads and revenue, to ensure everything is under control.”

The company, which employs 65 executives in nine countries, from the Far East to Ireland, all working remotely, will use the investment to strengthen its presence in the United States and Europe. It is also looking to hire senior-level executives in Sales, Marketing, and Customer Success, while also diversifying its client offerings.

“We are very pleased to have Nauta Capital leading this round. Additionally, having our current investors and some of our clients participate in the round demonstrates that we are on the right path to becoming the market standard for effective mobile app management,” said Eugene Kruglov, the company’s co-founder and COO.

“Along with the new round, we're excited to announce the relaunch of our 'Free Plan' so more teams can experience the AppFollow service to the fullest. As we continually improve the productivity and scalability of our platform, we can now offer our customers more options than ever before, all for free. We'll also continue to expand this plan in the future,” Eugene added.

Carles Ferrer, London-based Partner at Nauta, who will join AppFollow's Board of Directors, said:

“With smartphones and mobile apps becoming the number one touchpoint for online behavior, businesses of all industries and sizes are having to adapt their businesses to quickly adapt to this mobile world. With AppFollow's growing customer base from SMBs to enterprises, it's clear there's an urgent need for solutions like AppFollow's all-in-one platform. Furthermore, the AppFollow team has demonstrated a deep understanding of the problems they're solving, which is evident by the company's ability to not only accelerate its growth during these challenging times, but also by its already break-even point.”